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  • Sep 16, 2011 | IAA Star
    IAA star: world premiere of the up! by Volkswagen

    Price in Germany set at 9,850 euros includes ESP

    Volkswagen has written automotive history with compact cars. Now, the most successful German carmaker is presenting – on the occasion of the IAA in Frankfurt am Main (September 15 - 25) – the world premiere of a new small car: the up!. A four-seat city specialist with charisma and great potential. In Germany, the new up! can already be ordered including standard ESP at prices from 9,850 euros.