Hong Kong, 3 December 2012 – “Beetle in Your Style” is a Facebook campagin launched by Volkswagen Hong Kong Limited with the thrill to celebrate the debut of the legendary icon, the Beetle, earlier this year. General public was invited to not only create their unique dream Beetle but also experience a ride in a personalized virtual journey. Meanwhile, they could vote for their favourite Beetle design. The campaign received active participation as well as great feedback from the public with over 1,500 pieces of design collected. About 1,300,000 people have clicked on the campaign and the number of Volkswagen Facebook fans has tripled after launching the campaign.
“Beetle in Your Style” Awards Ceremony
The long-awaited awards ceremony was held at the Ocean Terminal, Tsim Sha Tsui, with the presence of Volkswagen Managing Director, Mr. Thorsten Jaede as the honourable guest. At the ceremony, 3 of the Beetle were styled based on the designs from the winners alongside with one Christmas themed Beetle displayed on stage. Winners joyfully shared their design ideas with the public on stage and in media interview. Particularly, a wedding themed winning design Beetle will be used by the winning couple as their wedding car in their wedding ceremony.
The 3 winners are as follows:
Lee Chi Kei ― Design theme: The Wedding Beetle
Chan Kwan Chun, Neville ― Design theme: The Rainbow Beetle
Woo Kit Ching, Christina ― Design theme: The Dreams of Ladies Beetle
Winning Beetles and Classic Beetles Parade
Subsequently, on Saturday 1 December, the winning Beetles will be queued up outside the Ocean Terminal to kick off a parade, together with previous generations of Beetles, winding through West Cultural District to Hong Kong Stadium at Causeway Bay. The eye-catching parade will attract a lot of attention of the public who keep taking photos of this Volkswagen icon.
“Beetle in Your Style” is a successful and creative campagin in Hong Kong that draws the public attention and encourages innovative thinking. We are looking forward to more upcoming Beetle events a new year ahead.